Cadbury
All Heros No Zeros

Cadbury has unveiled “All Heroes. No Zeros”, a major new integrated campaign and brand platform for the much-loved Cadbury Heroes from VCCP, led by a 30-second film directed by Anthony Farquhar-Smith. The campaign celebrates every Heroes chocolate as a star—no fillers, no least-loved flavours, just all heroes.

A tub of Heroes transforms into a sell-out stadium concert reminiscent of Live Aid '85, complete with chocolatey Queen doppelgängers: Freddie Mercury as a Crunchie Bits, Brian May as Dairy Milk, Roger Taylor as a Dinky Decker, and John Deacon as a Dairy Milk Caramel.

Director: Anthony Farquhar-Smith

Production Company | Not To Scale
Producer Giles | Edward-Nathan
EPs | Dan O’Rourke, Pippa Hall
Production Manager| Marie Jordan
Storyboard Artist | Ravi Swami
Concept Design: Tonet Durà
Tristan Ménard
Production Designer: Gordon Allen
Model Makers: Rosie Tonkin
Emma Niemis
Evie Hurst
Lulu Senft
Millie Missen

DOP Malcom Hadley
1st AC | Toby Goodyear
Camera Trainee Billy Hadley
Motion Control Op Stuart Galloway
Gaffer | Max Milner
Electricians | Josh Stone, Emily Howes